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Best Health Insurance Company Websites Posted: May 30th, 2010

By Maricelle Ruiz-Calderon

DALBAR has been evaluating customer service by looking at websites and other forms of client communication since 1976. In its latest Health Insurance Website Review, DALBAR examined 19 leading health insurer websites and concluded five stood out for providing their members with "uniquely, personalized services."

The top five websites were:

  • BlueCross BlueShield of North Carolina: At the website, you access videos, where patients discuss their real life stories and how the health insurance company services provide peace of mind.
  • BlueCross BlueShield of Massachusetts: You can create Google Health profiles to store medical records at this website.
  • Excellus BlueCross BlueShield: Your family can earn up to $1,000 in cash or gifts each year for engaging in healthy activities such as running, working around the yard and even taking the stairs, as part of the HealthyRewards Program offered through this health insurer.
  • Humana: If you rely on your mobile phone for a bulk of your online tasks, My Humana Mobile allows you to access an urgent care finder, a spending account balance viewer, and ID card details through the device.
  • United Healthcare: In the "Health Care Lane" video of United Healthcare, you can click on professionals standing on "Main Street," who explain topics such as "How to Access Care."

DALBAR encourages health insurance consumers to go online to stay informed. "Consumers who rely on traditional sources for information will be left in the dark," DALBAR Managing Director Kathleen Whalen says. "Those that want to understand their plan and care about their overall health need to log-in to their insurer's website."